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It is amazing to note how quickly the first quarter of the New Year is already behind us. The months ahead are full of promise for exciting times again with new commercial
product launches, testing, introduction of new training modules and a host of activities
planned for our business partners, distributors and staff members.
In this edition, I would like to draw your attention to the past year and provide a glimpse
of the key significant events and proud moments for all of us here at Bridgestone
Middle East & Africa.
The opening of the Bridgestone Park in JAFZA South was a grand event and a milestone
achievement. I am confident that the new facility will redefine and lay down new service
standards in the Tyre Industry. The massive park accommodates all facilities under
one premises, i.e. FirstStop Retail Store, Bridgestone Truck Tyre Centre, Bandag
Learning Centre as well as Bridgestone Academy, which caters to various training
needs, making it a one-stop shop experience for all Bridgestone customers, distributors
and employees. We enjoyed a strong presence at AutoMechanica, Dubai 2013 and
introduced the B-Solution concept, which is a total service package for fleet operators
in the region. We strongly believe that the B-Solution concept will prove to be a key
tool in differentiating Bridgestone from other brands and further strengthen our market
position in the commercial tyre segment.
This publication is dedicated to and aimed at bringing about initial awareness regarding
B-Solution and associated benefits to fleet owners in the region by sharing information
and providing testimonials. We are committed to pursue solution-based business models
through the newly opened Bridgestone Truck Tyre Centre facility in JAFZA and
showcase successful case studies to our business partners. A fine example and
testimony for this is M/s Arrow Pipes, fleet operating with JAFZA. (Refer to pg. 18 for
interview of Ravi Gogia — General Manager Operations). The company’s decision to sign
up for the B-Solution Programme and service package through Bridgestone Truck Centre
facility has helped the company in significantly reducing their operational costs.
While, we focused upon the B-Solution concept, we also emphasized upon the
importance of tyre tracking practices for our fleet operators and the use of nitrogen
in truck tyres, which also contributed to the operational savings. We have also made
an attempt to educate and spread awareness regarding selection of steer axle tyres
and potential sources of irregular wear as a part of the SMART Programme.
Last but not least, I would like to touch upon Bandag Retread Products and launch of
the new product range called ‘PROTREAD’ by Bandag. This product range was developed
keeping in mind not only the value for money for our business partners but also with
a clear focus on recycling and reducing the environmental impact through the use of
With the announcement of UAE winning the prestigious Expo 2020 bid, the times ahead
will be exciting yet challenging. To achieve newer heights of success, it is imperative
that we work together untiringly to overcome the challenges and seek newer
opportunities for business growth. I take this opportunity to wish great success and
good luck to all our partners and employees alike and sign off with the assurance that
all of us at BSMEA are with you each step of the way. If there is something you wish
to tell us, the feedback form at the end of the magazine will help you convey your
thoughts to us. We look forward to hearing from you in order to better cater to your
needs from this magazine.